Thursday, December 22, 2011

The Girl with the Dragon Tattoo

Last week I went to the NYC premier of The Girl with the Dragon Tattoo at the Ziegfeld Theater. Randomly I was given tickets from a guy standing in front of the independent movie theater by my house. To be honest I thought it was a scam at first, but I was so glad that I went. The movie was amazing!! It was my first time at this theater and I was blown away by how huge and beautiful it was. On top of everything there was  free popcorn and drinks!!!
Actual Movie Ticket
Inside the Ziegfeld Theater

Friday, December 9, 2011

JDRF Re-branding

I am just about coming to to an end of my internship with JDRF. I've had a great experience interning with them and plan to stay involved with the organization afterwards.

I wanted to share their new logo and their re-branding process:

For more than 40 years, JDRF has been a leader in the search for an end to type 1 diabetes, through both research funding and advocacy. During that time, we have always talked about a cure as a singular destination: a return to normal physiology.

But today, we realize that we are engaged in a process of curing type 1 diabetes - that a cure is not just a destination but also a journey along a path. And we recognize that a part of our mission must be to help those living with type 1 today to live healthier, easier, and safer lives until we arrive at the end of that path.

In addition, we understand that the word "juvenile" is no longer descriptive of the disease or those burdened with it. JDRF market research tells us that, today, 85 percent of those in the U.S with type 1 diabetes are adults. We must communicate that JDRF is an organization for ALL ages, and ALL stages of this disease.

The JDRF identity was created with these key considerations in mind. We have dropped the formal name "Juvenile Diabetes Research Foundation" from our identity and will be known simply as JDRF. This better reflects our commitment to work for ALL those with type 1 diabetes.

An essential graphic element in the logo design is the inclusion of the "T1D" symbol. Intentionally subordinate to the JDRF name, the symbol reinforces our focus on type 1 diabetes, and moves us toward establishing T1D as identifiable shorthand for this disease.

Another unique and recognizable element is the "momentum lines" that frame the JDRF name on top and bottom. This element helps to communicate the energy and urgency with which we are pursuing our mission. Most important, it is reflective of both the progress we've made and the accelerated progress we aim for.

The logo works in conjunction with the brand tagline to succinctly communicate who we are: the leader of the type 1 diabetes community, improving lives and curing type 1 diabetes.


Take a close look at the new logo and see if you can spot the 'T1D' symbol incorporated in JDRF. At first glanced I missed it, but take a closer look and you will see i.



Old Logo

New Logo

Friday, December 2, 2011

MBA or MPA what's right for YOU?

Is there a difference? YES

Although MBAs and MPAs have a lot of shared ground: they are both professional degrees that provide management training by way of policy, economics, statistics, and finance. While each degree can be used to attain similar goals of better pay and advancement, there are differences. One of the major differences between a Master of Business Administration (MBA) and a Master of Public Administration (MPA) is the sector one intends to work in upon graduation. MPA degree programs are for potential public, government, and non-profit sector individuals whereas those planning to work in the private sector.

Some feel the foundation and martial covered is relativity the same, just geared towards different sectors with distinctive specializations. Even though there is a wide variation in types of specializations, there are some concentrations like health care, international management, human resource management, or even an entrepreneurial track that is shared between both degrees, depending on the school. An MBA may be more mainstream when compared to an MPA, but that shouldn't mean it is more prestigious.

If you are indecisive about which degree to obtain, I pose the question: what are your interests and what are you passionate about? If your answer is philanthropic work, non-profits, policy, government etc., I would say an MPA is better suited for you. If you are more interested in the for-profit  private industry, marketing, accounting, finance, economics etc., than an MBA is more appropriate.

What are your thoughts? Are you best suited for a MBA or MPA? Or would you consider a dual MBA/MPA degree? Both Colombia and NYU have joint programs.